EA and Microsoft launch dynamic in-game advertizing system

[adam3544]

http://arstechnica.com/journals/thumbs. ... ing-system

Maybe of some interest.

Adam

[jibjub]

i guess if it was in kuju rail simulator it would make things more realistic.

[tads1970]

Nothing new,there are countless threads on UKTS covering this subject

Daz

[KlausM]

i guess if it was in kuju rail simulator it would make things more realistic.

And I guess that this was meant ironically!?

Klaus

[stevecl9]

my opinion of kuju just went up enormously

[salopiangrowler]

Europeanbahn have been advertising up and coming projects in there routes since day one.

Dynamic ingame advertisment - its like saying oh look a moving bilboard.

Nothing new about ingame advertisment, MS and EA just use the word dynamic to make it look sexy. And if your blasting away at 100+ mph on a route and you spend more time looking at adverts then the whole simulation thing just really goes out the window really, and eventually it will be just a game.

[KlausM]

"Dynamic" is more than a decoration to make it look sexy. It means that new ads are downloaded at your costs, and, what's more important, information about you is uploaded. This starts with your viewing behaviour of these ads, but can be much more, for example, the cookies stored in your browser. In theory this is only limited to what you agreed on (in the small print) and what's legal (hopefully).

Klaus

[synthetic]

... and, what's more important, information about you is uploaded. This starts with your viewing behaviour of these ads, ...
Klaus

Is is similar information to that which is gathered when you use a search engine?

Harry Potter and the Digital Fingerprints
http://www.eff.org/deeplinks/archives/005371.php