So, we have grumblings already about the price....
I look at it this way...
You can go to a well known supermarket and buy a can of cheap beer....or you could buy a bottle of expensive 'Craft' beer.
Upon dinking these, you would 'probably' notice a difference - the Craft beer would have been made with passion and attention to detail you would expect from a small independent establishment, whereas the cheep beer is mass produced, without using quality ingredients, and most likely will have no taste.
In my view, some on the stuff DTG have launched recently have been similar to cheep beer. Mr Armstrong, and his 'merry' men, then come along with a gorgeous concoction that has whetted my taste buds.
I'm now off to spend my £29.99 on something that has totally, and utterly, raised the bar.
Richard, I hold aloft my Craft beer, and say 'Cheers'!
Gary (hic!)