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EA and Microsoft launch dynamic in-game advertizing system

Posted: Fri Jul 27, 2007 11:28 am
by adam3544

Posted: Fri Jul 27, 2007 11:30 am
by jibjub
i guess if it was in kuju rail simulator it would make things more realistic.

Posted: Fri Jul 27, 2007 11:33 am
by tads1970
Nothing new,there are countless threads on UKTS covering this subject :o

Daz

Posted: Fri Jul 27, 2007 11:45 am
by KlausM
jibjub wrote:i guess if it was in kuju rail simulator it would make things more realistic.
And I guess that this was meant ironically!?

Klaus

Posted: Sat Jul 28, 2007 5:17 pm
by stevecl9
my opinion of kuju just went up enormously

Posted: Sun Jul 29, 2007 4:37 pm
by salopiangrowler
Europeanbahn have been advertising up and coming projects in there routes since day one.

Dynamic ingame advertisment - its like saying oh look a moving bilboard.

Nothing new about ingame advertisment, MS and EA just use the word dynamic to make it look sexy. And if your blasting away at 100+ mph on a route and you spend more time looking at adverts then the whole simulation thing just really goes out the window really, and eventually it will be just a game.

Posted: Sun Jul 29, 2007 5:35 pm
by KlausM
"Dynamic" is more than a decoration to make it look sexy. It means that new ads are downloaded at your costs, and, what's more important, information about you is uploaded. This starts with your viewing behaviour of these ads, but can be much more, for example, the cookies stored in your browser. In theory this is only limited to what you agreed on (in the small print) and what's legal (hopefully).

Klaus

Posted: Sun Jul 29, 2007 8:51 pm
by synthetic
KlausM wrote:... and, what's more important, information about you is uploaded. This starts with your viewing behaviour of these ads, ...
Klaus
Is is similar information to that which is gathered when you use a search engine?

Harry Potter and the Digital Fingerprints
http://www.eff.org/deeplinks/archives/005371.php